| We will interview “lost prospects” to uncover why you failed to win their business and why they bought from your competition. |
Does your “perceived” value match the prospect's definition of value? Is that value evident to the prospect? |
Are your salespeople asking the right questions? Do those questions move the prospect to a better understanding of their own needs? |
Does the sales presentation speak to both the rational and the emotional buying triggers? Is PowerPoint the star and not your product or service? |
Are your proposals laundry lists with prices? Do they create enough urgency to buy now? Do they ASK for the business? |